Love is a
key for all.

Anton Merkurov is a media expert, publicist, artist, and art dealer. As the great-grandson of the monumental sculptor Sergey Merkurov, he grew up in Moscow during the late Soviet era and the 1990s, later dividing his life between London and Moscow.

While immersed in the artistic community from childhood, Merkurov initially chose a path in technology and new media. Over two decades, he established himself as one of the most prominent digital consultants and internet experts in Russia—co-founding early IT companies in the late 90s, working as a photographer through the transition from film to digital, advising corporations, lecturing at universities, and advocating for policy change.

Alongside his career in communications, Merkurov has continuously engaged with his family’s profound cultural heritage—developing the Sergey Merkurov Museum in Gyumri, Armenia, publishing family letters and memoirs, and organizing exhibitions featuring archival works, including an NFT drop of the historic mask of Lenin sculpted by his great-grandfather.

"Love is life and the key to everything. Love is necessary. And love is the one thing there is never enough of."

In 2015, at the age of 33, this philosophy crystallized into his ongoing multidisciplinary art project, Heart & Angel, beginning with simple hearts drawn in a naive art technique. Over the years, Merkurov has refined this vision into a distinct artistic statement spanning physical paintings, digital art, and dynamic web components.

Today, while continuing to work with decentralized communications, Merkurov has fully embraced the opportunity to create as an artist—telling the world that love and humanity are the most important things in existence.